New tourism app for Midlothian and the Borders

New visitors' app

With the Easter holidays upon us, visitors to Midlothian and the Scottish Borders can explore new tours, listen to myths, legends and songs about the area and find places of interest nearby thanks to a new app.

Scotland Starts Here

Midlothian and Borders Tourism Action Group (MBTAG) has devised the app – Scotland Starts Here – to encourage people to stay even longer in this stunning part of the country, just 20 minutes from the capital.

Free and easy to use

MBTAG Project Manager Jemma Reid explained: “The new app is free to use and easy to download. It has everything from interactive routes, maps, itineraries of what do depending on your mode of transport and interests. It even has some fantastic audio telling stories through the areas many myths, legends and songs.

A partnership project

“We’ve developed it with key partners including local tourism businesses, Midlothian Tourism Forum, Scottish Borders Tourism Partnership, VisitScotland, ScotRail and the local councils to encourage people to stay and explore the area rather than just pass through.”

Destination of choice

Ms Reid said Midlothian and the Scottish Borders, which boast historic towns, castles, rivers and some of the best green spaces in Scotland, should be a “destination of choice”.

Lots to do

She added: “Whether you are walking, cycling, driving, on a horse or even in an electric car, our app can help you choose great places to eat, visit and explore.”

Great tool

“It’s a great tool for local businesses to promote themselves as it really is a ‘one stop digital shop’ for anyone who is visiting the area to shape and plan their stay,” said Ms Reid. 

Economic benefits

Midlothian Council’s Cabinet Member for Economic Development, Cllr Russell Imrie said: “Tourism is hugely important to our economy. Tourist numbers will be increasing with the Easter holidays so we want to encourage as many visitors as possible to come to the area, enjoy their stay, recommend us to friends and hopefully come back again. An easy to use app on your phone is a great way to help enhance a visitor’s experience.”

Download it now

Scotland Starts Here is available to download from the App store. Alternatively, find it at the Google Play online store.

 

 

4 Apr 2019