Borders Railway boosts tourism
Borders Railway brings a major tourism boost
New data has revealed that tourism in the Borders and Midlothian has received a major boost since the introduction of the Borders Railway.
The statistics show significant improvements in performance
The Scottish Tourism Economic Assessment Monitor (STEAM) statistics show a significant improvement in key tourism performance figures in the first half of 2016, compared to the first half of 2015 when the railway was not yet open. It is also the first time in 10 years that every category measured has improved.
The data suggests the Borders Railway is the cause of the rise
The company which produces STEAM data believes the most likely source for the rise in tourism activity in the Borders and Midlothian is the railway.
More about the figures
Notably, the STEAM figures show:
• A 12.3 per cent rise in the number of visitor days in hotels and bed and breakfasts compared with first six months of 2015
• Visitor spend on food and drink in same period rose by 6.5 per cent
• Overall visitor spend was up 6.8 per cent
• The number of days visitors stayed in Midlothian increased by 7.2 per cent
• A 4.1 per cent improvement in employment related to tourism.
• The number of visitor days in hotels and bed and breakfasts has risen by 27 per cent
• A 20 per cent rise in visitor spend on food and drink
• Visitor spend on accommodation is up 17 per cent
• A 16 per cent rise in overall visitor spend
• The number of days visitors stayed in the Borders has increased by almost 11 per cent
• Eight per cent increase in employment related to tourism
Councillor Jim Bryant is delighted with the news
Midlothian Council’s cabinet member for economic development, Councillor Jim Bryant said: “We’re absolutely delighted the Borders Railway is introducing more people to Midlothian’s wonderful scenery and world-class attractions.
“We were always confident that Borders Railway would bring new jobs, more tourists and significant economic opportunities to the area. These figures are testament to the fact, these benefits are already underway.”
Ryze Trampoline Park, Mayfield, Midlothian and the Coronation Restaurant in Gorebridge are among local tourism businesses who are benefitting from the opening of the Borders Railway. In the foreground from left to right are Gillian Bertram and Heloise Buchanan, ‘flight crew’ with Ryze while in the background are Midlothian Council’s Cabinet Member for Economic Development, Councillor Jim Bryant on the left and owner of the Coronation Restaurant Alan Russell.